Online shopping for various consumer products like
phones, ACs, fridges, cosmetics, food and fashion is a popular way to shop
globally. In fact shopping online or otherwise known as ecommerce is so big in
China that it represent 10% of sales in that country. Online Shopping has grown
in Nigeria over the past 10 years with foreign backed companies like Kalahari (exited Nigeria in 2012), Jumia and indigenous companies
like BargainMasterNG.com (since 2007),
Konga (since 2012) pioneering and innovating in the online space
in Nigeria